AV Seals, a staffing company serving the live event industry, recognized the need for a digital transformation. Their existing website needed to have the professional polish and corporate-friendly aesthetic necessary to appeal to their clientele of large production companies, hotels, and special event venues. After several years of growth and profits, AV Seals was ready to invest in a comprehensive website development and marketing upgrade, which included a logo redesign.
The Challenge:
The project had several must-haves. For starters, the new website needed to clearly illustrate and state how they help their clients and their area of expertise. Functionally, the site design required the ability to accept applications, distribute and collect tax forms, and facilitate client inquiries for quotes. As a national company, AV Seals also required a map of their locations.
Other requirements included sections for testimonials, services provided and contact information. The challenge was to incorporate all these elements into a functional and aesthetically pleasing design. Additionally, the logo redesign needed to modernize the brand and communicate the company's offerings.
The Strategy:
After numerous conversations about the desired look and feel, we sketched designs. Once approved, we sourced suitable stock photography and commenced WordPress development. Simultaneously, we embarked on a logo redesign to create a modern, professional logo that accurately represented AV Seals' services.
The Execution:
We successfully integrated all the required elements into the new website design, focusing on ensuring the site was mobile-friendly. The forms were connected to AV Seals' database via Zapier, ensuring seamless data collection and management. We also incorporated a map of their national locations, testimonials, a detailed list of services provided, their mission statement, and contact information. The result was a professional, polished website representing a significant upgrade for AV Seals. The new modern and professional logo further enhanced the company's brand identity.
The Results:
The new website has been a tremendous success. AV Seals has appreciated the enhanced functionality, particularly the seamless operation of the forms. The professional, polished public presence has allowed them to conduct business more effectively and has significantly enhanced their appeal to their target clientele. The logo redesign has also been well-received, contributing to a more coherent and professional brand image.
This project showcases our ability to transform a website visually and functionally. We delivered a solution that met AV Seals' specific needs and elevated their online presence, reflecting their growth and professionalism. The logo redesign further solidified their brand identity, demonstrating our commitment to comprehensive digital transformations.